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Tips, articles and news about starting a successful startup, developing a new product, innovation and creativity.
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Dianna Lesage
Mar 1, 2021
2 min read
Do you know your customer segments?
A fantastic book by Alexander Osterwalder & Yves Pigneur (called Business Model Generation) defines customer segments as: “the different...
Admin
Jun 7, 2018
6 min read
How to Find the Customers Who Need Your Product
Aspiring founders who think they’ve developed an amazing offering often believe that their products will sell themselves. While there are...
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