Is my idea worth pursuing?

No one else other than you can really answer this question. There are methods that can help you evaluate you idea, business and the market but eventually you need to do "Market Research", "Customer Development", "Business Analysis" and take a leap of fate. We can help you with some of these processes so contact us if you're interested in any help.

How do I protect my idea

You can file for patents, trademarks, and copyrights. If you have something propriety about your company, you should consider filing for a patent to temporarily protect your business in its infancy to get it up and running. You should consult with patenting companies to find out if you idea is patentable or if there is no other patent similar to your ideas. Keep in mind not all ideas can be patented or even worth patenting. Also read below articles from our Blog:

• Dangerous Mistakes that could Kill your Hardware Startups
• How to Select a Lawyer for Your Startup
• Are you a dreamer?
• Are you an inventor?
• Get Your Product to Market in Six Steps